Sr. UX Designer
Diane Marie Pascual
About Me
I’m a UX and Product Designer with 15+ years of experience blending creativity, technology, and business strategy to design meaningful user experiences.
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Led UX design for federal and enterprise systems (VA Lighthouse APIs, Litigation Hold, Asset Management/UTD).
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Built The Gypsy Goddess, a digital brand selling Photoshop brushes, tie-dye textures, and courses to creatives around the world.
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Taught graphic design, design thinking, and Photoshop at universities and through my own online programs.
At my core, I’m obsessed with helping people learn, create, and navigate complex systems more easily—whether that’s a government portal, a design workflow, or a creative business.
Case Studies
Public API Platform
A digital platform that provides developers with secure access to VA APIs, enabling innovation and integration of Veteran-facing applications across benefits, health, and services.
UTD – Utilization, Transfer, & Disposition
A digital portal that streamlines how VA teams manage asset transfers, utilization, and disposal—modernizing workflows, reducing errors, and ensuring full accessibility across 18 VISNs nationwide.
Skills & Expertise
Product & Visual Design:
Figma, Adobe Creative Suite, Principle, Canva, Visual Design Skills, Interaction Design Skills, Product Design Experience, Design Systems, Branding
UX Methods:
Design Systems, Workflow Mapping, User Journeys, User Research, User Interviews, User Surveys, Wireframes, Accessibility (508/WCAG), Information Architecture, Service Design
Collaboration:
Jira, Confluence, Asana, Smartsheets, Trello, Notion, Microsoft Office, Google apps
Web Tech:
HTML, CSS, WordPress, WebFlow, Squarespace, Shopify, Visual Studio Code, GitHub, staging environments: dev > QA/Testing > prod
CRM
Salesforce Experience Cloud, Sales Cloud, Service Cloud, Flows, Lightning Components, Microsoft Dynamics 365, Microsoft Power Pages and Power Apps
Agile & Workflow Methodologies:
Agile methodology, Scrum framework, Sprint planning, Daily standups, Backlog grooming/refinement, Sprint prioritization, Retrospectives, Kanban workflow
Soft Skills & Collaboration:
Client discovery and needs assessment, stakeholder management, cross-functional communication, creative problem-solving, team leadership, requirement gathering, presentation and storytelling, conflict resolution, active listening, user empathy
Project & Process Skills
Scoping & estimation, cross-functional collaboration, design hand-off to development, requirements documentation, creative ops & workflow optimization, sprint deliverable planning, product road mapping with PMs, multi-project prioritization